Social media has become an influential tool in the digital era for people looking to establish their personal brands. They became celebrities. Social media celebrity Zeinab Harake is one such person.
Zeinab, 25 years of age, already has a sizable fan base across a number of social media sites, including YouTube, TikTok, and Instagram. She amassed more than 5.6 million Instagram followers, making her one of the most popular figures in the Philippines. It wasn’t surprising that Zeinab was named OKBet's newest ambassador. OKBet is a well-known online casino game in the Philippines and in Southeast Asia
But why is Zeinab the perfect candidate for this important position? Let's examine her rise to prominence and the ways she utilized social media to make herself as one of most sought-after ambassadors.
Zeinab, who was born in the northern province of Isabela on December 11, 1998, began using social media at a very young age of 14. She started off by making humorous YouTube videos with her pals, which went viral in a very short period.
She started her own YouTube channel in 2015, often posting challenges, pranks, and vlogs. Her captivating personality and entertaining content struck a chord with viewers, her following grew fast. The hilarious and engaging sketches on ikTok, the top video platform, are what really made her famous on social media, though. Zeinab's clicked among Filipinos of all ages, from lip-syncing hit songs to making amazing comic videos.
Social media influencers have become a crucial component of brand marketing across the globe. They can influence customer behavior and sell items, or services, due to their enormous following and starstrucked audience. In Zeinab’s case, it didn’t take long for brands to notice her impact on the social media landscape. She worked with many businesses on brand endorsements, events, and product launches. These businesses saw her enthusiasm and sincerity, which instantly clicked with fans.. Many influencers became brand ambassadors after some time. But not Zeinab.
In June 2021, OKBet announced that Zeinab would be the newest ambassador. They were thrilled about her joining the team. Zeinab would represent OKBet in the Philippines, marketing the platform's products and services to millions of her fans. OKBet couldn’t ask for a better ambassador.
"We believe that Zeinab Harake embodies our values of being bold, fearless, and fun," OKBet said in a statement. "We are confident that she will help us reach a wider audience in the Philippines."
Zeinab has a sizable fan base, so it's expected that her collaboration with OKBet would grow the platform's user base and market share in the Philippines.
Zeinab Harake's ascent to prominence is evidence of the potency of social media. The entertainment industry is a cutthroat business, but Zeinab’s captivating personality and close relationship with her followers turn her into a virtual figure
Her collaboration with OKBet also draws attention to the practice of appointing social media influencers as brand spokespersons and its importance in business. The public should expect more brand-starrer partnerships in the near future, as many businesses continue to see the reach of these influencers to their fans and how it could change consumer behavior. .
Harake is looking forward to collaborating with ABS-CBN. And she’s serious about having a showbiz career. She even took acting workshops.
“Ayoko bara-bara. Ayoko mag-experiment dun, talagang sineryoso ko,” the actress/social media celebrity explained. “Ang dami ko nakuha learnings sa taping. Grabe production. Siyempre hindi pantay-pantay bayad sa kanilang lahat. Kaya bawal ka mapagod, kasi sila mas pagod. Mas magkakaroon ka sa sarili mo na kailangan talaga ayusin mo part mo, “ she added.
“I don't want to be stupid. I don't want to experiment with that, I really take it seriously,” the actress/social media celebrity explained. "I learned from taping and film production as well. Of course, there wasn’t equal pay among staff. It can be exhausting, but it shouldn’t stop you from honing your craft,” she added.
Zeinab Harake's journey from a young girl creating funny videos on YouTube to becoming one of the most influential social media personalities in the Philippines is impressive. And her partnership with OKBet, as their newest brand ambassador, further solidifies her status as a rising star in both the digital world and showbiz.Zeinab will continue to make waves and inspire people with her content due to her sunny personality. Fans can see it in her active social media accounts. And they are eager to see what more she has planned for them.
We encourage everyone to Zeinab’s social media channels if you haven't followed her, do Sign up now with OKBet for anything related to online sports betting. Watch this space for future updates, as Zeinab Harake and OKBet continue their fruitful collaboration.
